How Using Social Media Can Cost You a Job

The following information is a guideline of standard corporate policy on employee use of social media while searching for employment and after being hired. Although social media has tremendous benefits for the user, there are issues and dangers to be aware of to avoid losing your job. Not only do they apply to employees and potential employees but to contractors as well. Companies want their employees to understand that they have strict rules governing your use of social media whether it is Twitter, Facebook, Linkedin or a blog. They know you will participate in social media but expect you to be mindful of their wishes as they pertain to the company.

As an employee one of the most important policies is that you must never represent yourself or the company in a less than honest way. You must always use you real identity and acknowledge that you work for the company. Companies want you to keep all things above board and offer full disclosure. If you choose to write about the competition you must state only facts that you can substantiate. You must make your presentation in a polite and professional manner and answer all feedback or rebuttal the same way.

Another extremely important demand is that you never under any circumstances discuss any legal affairs or ongoing litigation or court cases that involve the company. This includes any other parties involved in the process. It is well known that even anonymous comments can be traced back to the original poster so use caution. In all matters legal or otherwise, protect the company’s privacy and confidential information.

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Jobs have not come streaming rapidly into Dallas overnight and Dallas has lagged other major U.S. cities in wage growth. In a report from Pay Scale, Inc. Dallas wages grew only 0.7% IN 2011. It’s true that Dallas is still below job growth levels of 2009 with only .01% in 2011 compared to Houston’s 2.2 %. However, there are some who see opportunities edging their way up for 2012. “This year could be better” says Keith Phillips, an economist with the Dallas Federal Reserve. He predicts increased job growth of 2% for Dallas-Fort Worth this year. In a recent economic article “Cities with the most new construction” from Forbes, Texas is seeing a surge in new construction with Dallas seeing a growth of 9.5 billion in new construction last year and is expected to see a 9% increase in 2012. The economic climate is still less than robust all across the nation but there is still good news in Dallas these days.

With the nation still struggling since the economic crisis, all is not lost in Dallas. On the bright side, job growth increased at a rather steady pace in 2011 and in the first quarter of 2012. Unemployment came in at 8.3% in January 2011 and has lowered in 2012 to 7.4% Texas as a state placed second best in the country with more than 15,000 new jobs only last September. As a nice addition to positive job growth, the Texas GDP is nominally above the national average. This has encouraged businesses to take root in the Dallas area and more of the unemployed are returning to the job market.

Some of the largest numbers of employment opportunities came from finance, mining, banking, natural resources, hospitality, tourism, government, defense, technology, telecoms, education and medical. Some specific jobs titles on offer in Dallas include the following: Petroleum engineers, network & data analysts, financial examiners, special education teachers, compliance officers, medical assistants, retail and physical therapists.

Jobs are hard to come by in almost every major US city but this year job seekers will have a better chance in Dallas than in almost all other cities. Dallas is one of the few US cities with a more stable and diverse economy.

Dallas Fort Worth Area IMA Spring CPE Conference

March 30, 2012, Hosted by the Dallas Fort Worth Area IMA and University of North Texas at Dallas
Location: University of North Texas at Dallas, 7400 University Hills Blvd., Dallas, 75241 (map)
Parking: Free (permit will be provided at the registration table on the day of the event)
Schedule: 9:00 AM to 5:00 PM, registration begins at 8:30 AM

This one-day conference provides you a unique opportunity to hear from outstanding speakers and increase your knowledge on six current and very relevant accounting, business, and leadership topics, while earning up to 6 CPE credits. Hear firsthand what these experts have to say.

This event will also provide you the opportunity to visit the state-of-the art campus of the University of North Texas at Dallas, located just south of downtown Dallas, and to enjoy its outstanding facilities.

This workshop qualifies for 6.0 hours of CPE (Dallas Fort Worth IMA is registered with TSBPA). This program will consist of presentations, no prerequisites or advanced preparation required.

Agenda – at – a- Glance

08:30 – 09:00 AM Registration
09:00 – 09:50 AM Team Building by Ronald P. Fory, CPA, CMA, CFE, & CFM (Lecturer –
University of North Texas at Dallas, President – The Fory Group, IMA
Regional VP)
10:00 – 10:50 AM IMA’s Managerial Costing Initiative: An Update by Charles R. “Chuck”
Thomas, Jr., PhD, CMA, CPA (Director, Financial Analysis at Southwest
Airlines, member of IMA Managerial Costing Conceptual Framework Task
11:00 – 11:50 AM An Update of COSO’s Internal Control–Integrated Framework by William
D. “Bill” Schneider, CPA (Director of Accounting at AT&T, member of
AICPA Board of Directors, member of COSO Internal Control Integrated
Framework Advisory Committee)
12:00 – 01:00 PM Lunch, including Special Presentation by John Macaulay, CMA (IMA Chair
01:00 – 01:50 PM Economic Development by Senator Royce West (Texas State Senator and
Managing Partner, West & Associates, LLP)
02:00 – 02:50 PM America’s Energy Future by Marc Hildenbrand (President and CEO of the
March Group, a firm specializing in gas and oil business development)
03:00 – 03:50 PM Do Good & Make Money: The Sustainability Imperative for Management
Accountants by Tom Pryor (Director of the SBDC for Enterprise Excellence
and a growth Coach for TMAC)
04:00 – 05:00 PM Networking and/or Tour of UNT Dallas

For more information on the topics and speakers, go to

Registration through Dallas Fort Worth Area IMA website,

Price to attend:
• IMA Members – Early Bird by 3/9/12 $60, Normal by 3/23/12 $70, Last Minute after 3/23/12 or at the Door $90
• Young Professional and Academic Members – Early Bird by 3/9/12 $45, Normal by 3/23/12 $55, Last Minute after 3/23/12 or at the Door $70
• Non IMA Members – Early Bird by 3/9/12 $70, Normal by 3/23/12 $80, Last Minute after 3/23/12 or at the Door $99
• Students – Early Bird by 3/9/12 $20, Normal by 3/23/12 $20, Last Minute after 3/23/12 or at the Door $25

Cancellations – please e-mail as soon possible. Refunds will not be made for cancellations made after 5:00 PM on Monday, March 26th. If you do not cancel prior to the deadline, you will not receive a refund for the event. You may alternatively send someone in your placeby notifying

Upcoming Free Job Seeker Training Webinars:

Is Social Media Hurting Your Search?
November 18th @ 9:00 AM PST/10:00 AM MST/11:00 AM CST/12:00 PM EST

Employers often check your Social Media presence before they schedule an interview and almost always before they extend a job offer. During this session you will learn:
• What does your Social Media presence say about you?
• How can you improve your Social Media presence?
• What should you check out about yourself today?


No One Calling You Back?

It can be very frustrating not to be called back. However, there could be a valid reason. Too often you call and ask for information that is important to you. The hiring authority does not see the benefit to them to call you back.
Rather than asking for an update, offer to provide them with additional information. Instead of asking a question, offer new solutions to their problems. Instead of an email, send them additional positive references. Instead of asking for information, send samples of your work.
•    Hiring authorities will call you back if they see the benefit to them.
•    Hiring authorities will call you back if they think you will make them look good.
•    Hiring authorities will call you back to obtain additional information.

Leave a different message and you WILL be called back!


It’s time to review your job search activities in the past three months. You can learn from your failures as much as your successes. Consider the following questions:
1.    How many hours do you spend on your job search each day?
2.    Have you set minimum daily standards for your search?
3.    Do you accomplish these standards each day?
4.    How many hiring authorities have you talked to?
5.    How many interviews have you scheduled?
The answers to these questions can provide you with insight on whether your search is moving forward, in neutral or going in reverse. Today is the best time to put your job search in high gear. Set and attain daily standards, re-contact everyone in your personal and professional network, call all past employers and co-workers, attend job fairs and networking events and take advantage of the hiring that will be done in the last quarter of this year!

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What Differentiates You From Other Job Seekers?

You must know and be able to communicate the answer to this question in order to receive job offers. Imagine for a moment that you are up against two other job seekers who have the same education, experience and expertise that you possess. Why should someone hire you?

These factors are also considered in the hiring process.
Which job seeker demonstrated…

* the strongest interest in the opportunity being offered?
* the highest level of confidence in their ability to do the job?
* knowledge of the company as well as the job being offered?
* the ability to fit into the company culture?
* talents which would enhance current team members?
* a track record of accomplishments and how they impacted past employers?
* the ability to make the hiring authority “look good!”

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